Amala Limson
grows brands in search & social.
SEO · Google Ads · Meta Ads · Social media & content
I combine an MSc in Computer Science from Anglia Ruskin University, Cambridge, with hands-on SEO, paid ads and social media work for client and business websites. I like the data side of marketing as much as the creative side, and I measure what I ship.
Before and after, on a site I run end to end
Projects
Rebuilding and optimising my freelance site
A WordPress, Elementor and Rank Math site built around the keyword “freelance digital marketing expert in Kochi”. I ran the audits and fixed what they found.
- Site-wide on-page audit of every live URL: titles, meta descriptions, canonicals, H1s and alt text.
- Structured data: ProfessionalService with a 6-service catalogue, FAQPage, Person and BlogPosting schema.
- Core Web Vitals work that moved mobile LCP from 8.0s to 1.7s.
- Fixed a missing H1 on the blog archive, duplicate H1s on a post and schema leaking across pages.
Keyword-led blog programme
Each article starts from search intent and a check that no existing post covers the topic. Every post gets a focus keyword in the URL, title and opening, a table of contents, internal links, an external authority source and on-brand images with alt text.
Building authority and local visibility
- Manage a verified Google Business Profile set up as a service-area business.
- Wrote original Medium articles on local SEO, social media and WhatsApp marketing, each linking back to a matching post.
- Shared posts on LinkedIn and Pinterest, and requested indexing for new URLs in Search Console.
- Chose platforms by link value and dropped outdated classified and file-sharing link tactics.
Lead tracking that feeds ad decisions
Set up a GA4 generate_lead event on contact-form submissions so leads can be measured and used as conversions. The site also runs Google Tag Manager, Meta Pixel and Microsoft Clarity, and I review Search Console and GA4 data, including filtering out bot traffic before reading the numbers.
Website, SEO and social media for Magna Staff
I built Magna Staff’s website, ran its SEO and managed its social media.
- Developed the company website.
- On-page and off-page SEO that ranked their target keyword at position 3 on Google.
- Managed their social media accounts: captions, visuals and promotions planned to a content calendar, with performance tracked and the plan adjusted from the data.
Google Ads and Meta Ads support
Assist on Google Ads and Meta Ads campaigns for agency clients: keyword research and competitor analysis for search campaigns, audience targeting and creative testing for paid social, plus budget tracking and performance reports.
Four disciplines, one data-driven approach
SEO
- Technical and on-page audits
- Keyword research and mapping
- Schema and structured data
- Link building and local SEO
- Core Web Vitals
Google Ads
- Keyword planning for search campaigns
- Competitor analysis
- Conversion tracking with GA4 and GTM
- Performance reporting
Meta Ads
- Audience targeting
- Creative testing
- Meta Pixel and Ads Library research
- Budget tracking
Social & content
- Instagram, Facebook, LinkedIn, WhatsApp Business
- Copywriting and short-form video ideas
- Editorial calendars
- Community management
Where I’ve worked
Digital Marketing Intern
On-page and off-page SEO, site audits, keyword and competitor research, WordPress and Rank Math implementation, Search Console and GA4 analysis, and support on Google Ads, Meta Ads and social media for client projects.
Website, SEO & Social Media
Developed the company website, ran SEO that ranked their target keyword at position 3 on Google, and managed their social media accounts.
Marketing Manager
Main client contact, planned and ran marketing and branding campaigns, oversaw project execution on site, and supervised junior team members.
Tools
Learning
Let’s talk.
Open to SEO Specialist, Google Ads, Meta Ads and Social Media Marketing roles in Kochi or remote.